A promotional booklet was often prepared to promote the season. In the 1900's the 24 page booklet is in a horizontal format, with a cover design which remains standard through several years of publication. The title Willow Grove Park, Philadelphia's Fairyland, appears in colorful, bold letters. A picture of the fountain appears in the lower left corner. While the artwork remains the same, the color scheme changes from year to year. New additions to the park, and biograpies of the conductors and soloists are featured each year.